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Flashman Games Announces the Acquisition of The Smurfs Game Franchise from Beeline™ Interactive


Flashman Games Announces the Acquisition of The Smurfs Game Franchise from Beeline™ Interactive, Inc. and a Partnership with Bongfish For Game Development

San Francisco, Calif. – November 2, 2016. Flashman Games, announced today that they have entered into an agreement with Beeline Interactive, Inc. to acquire their entire library of mobile games. This acquisition includes The Smurfs’ Village, Smurfs’ Village and the Magical Meadow, Smurfette’s Magic Match, and Smurf Life. Flashman Games has also secured a multiyear license for The Smurfs games from Lafig. Combined The Smurfs mobile games have been thriving for five years, boasting over 84 million downloads across all platforms.

Flashman is partnering with Austrian based game developer Bongfish GmbH to further expand the Smurfs franchise with new and exciting game content for players. Bongfish has successfully worked with top game publishers like Microsoft, Namco-Bandai, and Red Bull Media House, and has collaborated with more than thirty five consumer brands in its games. Flashman’s latest collaboration with Bongfish was the Official Mobile Game of the Rio 2016 Olympic Games, Rio 2016: Diving Champions.

“Bongfish and Flashman have a wonderful history,” Bongfish CEO and founder Michael Putz said, “we couldn’t be more excited to take on this new challenge with them!” Lafig is also looking forward to the new partnership. Véronique Culliford, President and founder of Lafig/IMPS says, “We are thrilled to be working with Flashman Games and Bongfish and look forward to the next chapter in The Smurfs mobile games story.”

With this acquisition Flashman plans to continue its growth as a publisher and leverage its successful history of working with iconic brands. Brad Young, CEO and Founder of Flashman Games had this to say, “We are extremely happy to be partnering with Bongfish again and look forward to building on the successful foundation that Beeline started with the Smurfs brand on mobile.”

About Flashman Games:
Flashman Games publishes games for mobile, social, PC, and console digital download. Flashman has a long history of working with innovative game development studios and powerful brands, most recently The Hunger Games, The International Olympic Committee, and Big Buck Hunter. Learn more about Flashman Games at

About Bongfish:
Located in Graz, Austria, Bongfish is a boutique game developer working hard on the intersection of arts and technology with the goal of creating the ultimate interactive entertainment experience. Our mission is to find technical areas to excel and craft game play experiences that leverage these technical strengths.

About Peyo, Lafig Belgium/IMPS (International Merchandising Promotions & Services):
IMPS, together with LAFIG Belgium, are the official licensors of the little blue-skinned characters “The Smurfs.” Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, broadcasting deals, and even theme parks live shows that have secured the everlasting success of the Smurfs. IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. Véronique has run IMPS since 1984 and controls, with Lafig Belgium, the rights to the Smurfs characters and the Smurfs licensing worldwide.

Press Contact:
Diamond Fischer